Heather Blundon Graphic Design

Heather Blundon Graphic Design

MISC.

PROJECT: Buckeye Bakery Brading CLIENT: Buckeye Bakery (JContrascere) FORM: Logo, lettering, window vinyl SOFTWARE: Hand Lettering, Adobe Illustrator DESCRIPTION: I included this piece to showcase my adaptive design styles. I was approached by a long-time client with a request for a Bakery logo for a relative of his. I produced several hand-lettered samples and we conversed back and forth until we had arrived at the perfect logo for the client. Although I was interested in created an impressive lettering treatment, the client was interested in replicating a specific cursive “B” that she had found, incorporating a ladybug into the design, and font suggestions for the name. I worked to deliver exactly what the client was looking for, without insisting on my own tastes.

PROJECT: Buckeye Bakery Brading CLIENT: Buckeye Bakery (JContrascere) FORM: Logo, lettering, window vinyl SOFTWARE: Hand Lettering, Adobe Illustrator DESCRIPTION: I included this piece to showcase my adaptive design styles. I was approached by a long-time client with a request for a Bakery logo for a relative of his. I produced several hand-lettered samples and we conversed back and forth until we had arrived at the perfect logo for the client. Although I was interested in created an impressive lettering treatment, the client was interested in replicating a specific cursive “B” that she had found, incorporating a ladybug into the design, and font suggestions for the name. I worked to deliver exactly what the client was looking for, without insisting on my own tastes.

PROJECT: Swiss Style FORM: Large Format Poster SOFTWARE: Adobe Illustrator, InDesign DESCRIPTION: I am absolutely fascinated by typography and European style as it has adapted per region and time. I wanted to illustrate the nuances between three fabulous, well-known and used typefaces: Helvetica, Univers and Arial. After looking into the cultural and social conditions under which the fonts were conceived, I laid out a large, Swiss grid and choose primary, transparent colours that would easily be told apart with a primary school, scholastic touch. I choose to show the most obvious differences between the three faces: the leg on the uppercase R, the bar of the lowercase t, the spur or lack thereof on the uppercase G, the tail on the lowercase a, how open the characters in each font were and the line-length or tracking differences. I feel fantastic about the outcome, it is easy to see the shapes and curves of the individual glyphs. I wonder how it would look to include the bezier points and handles as well? (Something to think about!) It is included in my portfolio as a large-format poster piece and is often displayed so that I may accompany verbally with a demonstration of my knowledge of type history and attention to detail.

PROJECT: Swiss Style FORM: Large Format Poster SOFTWARE: Adobe Illustrator, InDesign DESCRIPTION: I am absolutely fascinated by typography and European style as it has adapted per region and time. I wanted to illustrate the nuances between three fabulous, well-known and used typefaces: Helvetica, Univers and Arial. After looking into the cultural and social conditions under which the fonts were conceived, I laid out a large, Swiss grid and choose primary, transparent colours that would easily be told apart with a primary school, scholastic touch. I choose to show the most obvious differences between the three faces: the leg on the uppercase R, the bar of the lowercase t, the spur or lack thereof on the uppercase G, the tail on the lowercase a, how open the characters in each font were and the line-length or tracking differences. I feel fantastic about the outcome, it is easy to see the shapes and curves of the individual glyphs. I wonder how it would look to include the bezier points and handles as well? (Something to think about!) It is included in my portfolio as a large-format poster piece and is often displayed so that I may accompany verbally with a demonstration of my knowledge of type history and attention to detail.

PROJECT: Fosscon Tees CLIENT: Fosscon and JContrascere SOFTWARE: Adobe Illustrator, hand-lettering DESCRIPTION: I was approached by one of my clients on behalf of the Free and Open Source conference committee who were in need of garment designs for their upcoming conference. The budget was small, we could only allow a single colour for the designs, and the design had to appear in different formats for the male and female shirts. I researched the target market ( 25-40 year old males, mostly programmers or related occupation and sketched out a simple yet dynamic type treatment with two gears in place of letter O’s. It was very important to me that this years designs had higher legibility than last years designs. I used Illustrator to work the vectors over top of the sketches, recreated their logo and replaced the gears with a one-colour version of the Fosscon logo. I feel great about the outcome and am constantly trying to improve. Annual jobs like this are a blessing to that respect. The piece is about community collaboration and free information. I am very proud of how the shirts turned out and am excited to see the results of the screen printing. My client will be screen printing the shirts personally this year to save on cost. I included it in the portfolio as it is a great representation of my moral compass and communicates what type of client I am most interested in working with.

Up Next:

Brand Identity