Heather Blundon Graphic Design

Heather Blundon Graphic Design

Publication & Layout

PROJECT: Burmese Tortoise Brochure FORM: Printed Brochure SOFTWARE: Adobe Illustrator, InDesign DESCRIPTION: A species is at risk for extinction and I wanted to create awareness of the plight of this particular animal as well as encourage people to become involved in the protection. There was something intriguing about the idea of tortoises losing their home while their main identity piece: their shell, is also their home. I took a humanist approach and tried to present the animal akin to people. The cover has a photo of a human habitat (houses) next to somewhere a tortoise may reside. I created the natural spread from the point of view of a grieving soul, pleading for the return of their lost tortoise by handwritten copy, a missing poster and a Poloroid photo (all that they have left of this beloved creature. It has great impact to show in large size (perhaps close to the actual size of the animal) an empty shell (or an empty “home”.) I illustrated the tragic end of the tortoises by depicting the same shell (smaller) upside down, floating in Grey lifeless water. I wanted to illicit a strong emotional response with this piece, without crossing any lines or using shock tactics. The grayscale color scheme is paired with tiny spots of red type to promote action and provide exciting visual interest while maintaining the somber attitude.

PROJECT: Burmese Tortoise Brochure FORM: Printed Brochure SOFTWARE: Adobe Illustrator, InDesign DESCRIPTION: A species is at risk for extinction and I wanted to create awareness of the plight of this particular animal as well as encourage people to become involved in the protection. There was something intriguing about the idea of tortoises losing their home while their main identity piece: their shell, is also their home. I took a humanist approach and tried to present the animal akin to people. The cover has a photo of a human habitat (houses) next to somewhere a tortoise may reside. I created the natural spread from the point of view of a grieving soul, pleading for the return of their lost tortoise by handwritten copy, a missing poster and a Poloroid photo (all that they have left of this beloved creature. It has great impact to show in large size (perhaps close to the actual size of the animal) an empty shell (or an empty “home”.) I illustrated the tragic end of the tortoises by depicting the same shell (smaller) upside down, floating in Grey lifeless water. I wanted to illicit a strong emotional response with this piece, without crossing any lines or using shock tactics. The grayscale color scheme is paired with tiny spots of red type to promote action and provide exciting visual interest while maintaining the somber attitude.

PROJET: Ontario:Get Outside brochure FORM: Printed Brochure SOFTWARE: Adobe Illustrator, InDesign DESCRIPTION: We wanted to promote tourism by making Ontario appeal better to youth, to look “cool.” “Get Out!” I planned to use natural colours, such as blue for the calming ocean (the Great Lakes) with brown, tan and green to replicated foliage. It was important to convey the deep, dark essence of the forest while keeping the interior bright and captivating and still conveying the vast beauty of Ontario outdoors This piece represents how it feels to explore the outdoors of Ontario, in inspires readers to replicate that experience in their own lives. I incorporated a sketched, display font to try to capture the bored teenager or twenty-something, sketching in his notebook in place of course notes, dreaming of being immersed in the beautiful outdoors of Ontario, our only saving grace.

PROJET: Ontario:Get Outside brochure FORM: Printed Brochure SOFTWARE: Adobe Illustrator, InDesign DESCRIPTION: We wanted to promote tourism by making Ontario appeal better to youth, to look “cool.” “Get Out!” I planned to use natural colours, such as blue for the calming ocean (the Great Lakes) with brown, tan and green to replicated foliage. It was important to convey the deep, dark essence of the forest while keeping the interior bright and captivating and still conveying the vast beauty of Ontario outdoors This piece represents how it feels to explore the outdoors of Ontario, in inspires readers to replicate that experience in their own lives. I incorporated a sketched, display font to try to capture the bored teenager or twenty-something, sketching in his notebook in place of course notes, dreaming of being immersed in the beautiful outdoors of Ontario, our only saving grace.

Before the redesign… (Reading the Past book ReDesign)

PROJECT: Reading the Past Book Redesign FORM: Printed book, perfect bound SOFTWARE: Adobe Photoshop, InDesign DESCRIPTION: I was reading a fantastic, knowledgeable book, and I felt the cover lacked any design whatsoever. It was difficult to look at. I wanted the cover to accurately portray what the reading experience was like. The book was a plain, museum book on the outside, it would have rarely seen a shoppers hand or let alone, bookshelf. How it feels to collect keys, photographs, clues and writings that give the reader the experience of a real historical discovery and adventure is what I wanted to share.

PROJECT: Reading the Past Book Redesign FORM: Printed book, perfect bound SOFTWARE: Adobe Photoshop, InDesign DESCRIPTION: I was reading a fantastic, knowledgeable book, and I felt the cover lacked any design whatsoever. It was difficult to look at. I wanted the cover to accurately portray what the reading experience was like. The book was a plain, museum book on the outside, it would have rarely seen a shoppers hand or let alone, bookshelf. How it feels to collect keys, photographs, clues and writings that give the reader the experience of a real historical discovery and adventure is what I wanted to share.

PROJECT: Reading the Past Book Redesign FORM: Printed book, perfect bound SOFTWARE: Adobe Photoshop, InDesign DESCRIPTION: I was reading a fantastic, knowledgeable book, and I felt the cover lacked any design whatsoever. It was difficult to look at. I wanted the cover to accurately portray what the reading experience was like. The book was a plain, museum book on the outside, it would have rarely seen a shoppers hand or let alone, bookshelf. How it feels to collect keys, photographs, clues and writings that give the reader the experience of a real historical discovery and adventure is what I wanted to share.

PROJECT: Reading the Past Book Redesign FORM: Printed book, perfect bound SOFTWARE: Adobe Photoshop, InDesign DESCRIPTION: I was reading a fantastic, knowledgeable book, and I felt the cover lacked any design whatsoever. It was difficult to look at. I wanted the cover to accurately portray what the reading experience was like. The book was a plain, museum book on the outside, it would have rarely seen a shoppers hand or let alone, bookshelf. How it feels to collect keys, photographs, clues and writings that give the reader the experience of a real historical discovery and adventure is what I wanted to share.

PROJECT: Reading the Past Book Redesign FORM: Printed book, perfect bound SOFTWARE: Adobe Photoshop, InDesign DESCRIPTION: I was reading a fantastic, knowledgeable book, and I felt the cover lacked any design whatsoever. It was difficult to look at. I wanted the cover to accurately portray what the reading experience was like. The book was a plain, museum book on the outside, it would have rarely seen a shoppers hand or let alone, bookshelf. How it feels to collect keys, photographs, clues and writings that give the reader the experience of a real historical discovery and adventure is what I wanted to share.

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